Terms of service

Last updated: July 30, 2026

Welcome to Best Kept. These Terms of Service (the "Terms") explain the rules for using bestkeptco.com and for buying from us. Please read them before placing an order. They are written to be clear and readable, not to trip you up.

1. WHO YOU ARE BUYING FROM

Best Kept is a trading name of Qwiik Lab EOOD, a company registered in Bulgaria.

• Company name: Qwiik Lab EOOD
• Company ID (EIK): 208079980
• VAT number: BG208079980
• Registered address: zh.k. Chayka, bl. 205, ap. 4, Primorski district, Varna 9005, Bulgaria
• Website: https://bestkeptco.com
• Customer service: hello@bestkeptco.com

In these Terms, "we", "us", and "our" mean Qwiik Lab EOOD, doing business as Best Kept. "You" means the person browsing the site or placing an order.

We are a Bulgarian company selling online to customers in the United States. We are not a U.S. company and we do not operate a warehouse in the United States. Orders are shipped by our supply partners, including partners located in China. We tell you this openly because we would rather you know exactly who you are dealing with.

2. ACCEPTING THESE TERMS

By visiting bestkeptco.com, creating an account, or placing an order, you agree to these Terms. If you do not agree with them, please do not use the site or order from us.

The following pages are part of these Terms and apply to every order:

Shipping Policy Refund and Returns Policy Privacy Policy

If something in one of those pages conflicts with these Terms, the more specific page wins for the subject it covers.

3. WHO CAN ORDER

To place an order you must be at least 18 years old, or the age of majority in the state where you live, and you must be able to enter into a binding contract. You also need to give us accurate billing and shipping information, and use a payment method you are authorized to use.

We currently sell and ship to addresses in the United States.

4. OUR PRODUCTS

We sell beauty and personal care essentials: hair care, lingerie accessories, and small personal care devices.

What we promise about our product pages:

We describe each product as accurately as we can, with real photos and honest copy

Product images are for illustration. Colors can look slightly different on your screen depending on your device, its settings, and your lighting. Small variations in shade, finish, or packaging are normal and are not a defect. Sizes and measurements are given as a guide and may vary slightly from one unit to the next. Packaging can change from time to time.

What our products are not:

Our products are cosmetic and personal care items. They are not medical devices, they are not drugs, and they are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Nothing on our site, in our emails, or in our ads is medical advice.

Please use every product as directed on its packaging. If you have a scalp, skin, or health condition, if you are pregnant or nursing, or if you are unsure whether a product is right for you, talk to a qualified health professional first. For anything applied to skin or hair, we recommend a patch test before full use. If you have a known allergy, read the ingredient list before you order and email us if anything is unclear.

5. PRICES, CURRENCY, AND PAYMENT

All prices are shown in U.S. dollars (USD).

The price you see on the product page is the full price of the item. There are no mandatory handling fees, processing fees, or service fees. Shipping, if any, and applicable sales tax are shown at checkout before you pay, so you always see the total before you confirm.

Import duties and customs charges on shipments to the United States are prepaid by us and are already included in the price. You will never be asked to pay duties, customs fees, or any extra charge on delivery.

We accept the payment methods displayed at checkout. Payment is taken when you place your order. Your bank or card statement will show BESTKEPT. If you see a charge you do not recognize, that is us, and you can email hello@bestkeptco.com and we will identify the order for you within one business day.

Pricing and typographical errors. We work hard to keep the site accurate, but errors happen. If a product is listed at an incorrect price, or with an incorrect description, promotion, or availability, we have the right to correct the error and to cancel or refuse any order placed at the wrong price, even after you have received an order confirmation. If your order is canceled for this reason, we refund you in full to your original payment method, and we contact you to explain what happened. We will never charge you more than the price you agreed to at checkout without asking you first.

6. YOUR ORDER, AND WHEN THE CONTRACT IS FORMED

When you place an order, we send you an order confirmation email. That email confirms we received your order. It is not yet our acceptance of it. The contract between us is formed when we send you the shipping confirmation email for that order.

Until then, we may refuse, cancel, or reduce any order, in whole or in part. We use this right sparingly and only for good reasons, for example:

the product is out of stock, we detect a pricing or listing error, we suspect fraud, a stolen payment method, or a resale operation, the shipping address is incomplete, undeliverable, or outside the areas we serve, we have reason to believe an order violates these Terms.

We may also limit the quantity per order, per customer, or per household, and we may limit or refuse orders that look like they are intended for resale. If we cancel an order that you already paid for, you get a full refund to your original payment method, with no fee and no store credit substituted for it.

7. SHIPPING AND DELIVERY

Full details are in our Shipping Policy. In short:

Processing time: 1 to 2 business days

Delivery time: 8 to 15 business days after shipment. You receive a tracking number by email as soon as your order ships, and you can follow your parcel on our tracking page.

These are the timeframes we commit to, and we prefer to state them honestly rather than promise you something faster that we cannot deliver.

If we cannot ship your order within 2 business days, we will email you with a new shipping date. You can accept the new date or cancel the order for a full refund, no questions asked. If the delay would be longer than 30 days, or if we cannot give you a firm new date, we cancel and refund automatically unless you tell us you want to wait.

Risk of loss passes to you on delivery. If a parcel is lost, damaged, or marked delivered but never arrives, do not worry about who is technically responsible: email us and we will fix it under our Refund and Returns Policy.

8. RETURNS AND REFUNDS

Full details are in our Refund and Returns Policy. The short version, because it matters:

You have 30 days from the delivery date to tell us something is wrong or that you are simply not happy. You do not need to ship anything back. There is no return address to send items to, and returning a package across the world costs more than the product is worth. Keep the item, or pass it on to someone who will use it. We refund you to your original payment method, or send a replacement if you prefer. We do not force store credit on you. If you cancel before your order ships, you get a full refund.

To start, email hello@bestkeptco.com with your order number and, if the item arrived damaged or incorrect, a photo. We review within 2 business days and issue approved refunds within 2 business days. Your bank then typically takes 5 to 10 business days to show the money back on your statement.

9. CUSTOMER ACCOUNTS

You can order as a guest or create an account. If you create one, keep your login details to yourself and let us know right away if you think someone else has access to it. You are responsible for what happens under your account.

Please give accurate, current information. We may suspend or close an account that contains false information, that is used for fraud or abuse, or that is used in a way that breaks these Terms.

10. REVIEWS, PHOTOS, AND OTHER CONTENT YOU SUBMIT

We love hearing from customers, and we publish reviews honestly.

Our rules on reviews, and we hold ourselves to them:

We only publish reviews from people who actually bought and used the product

We invite every customer to review, not only the happy ones. We publish negative reviews as well as positive ones, and we reply to them. We never pay for a positive review, never offer anything in exchange for a specific rating or sentiment, and never import reviews from a supplier or another store. If a review is written by someone connected to us, or if a creator was paid or received free product, that relationship is disclosed clearly.

When you submit a review, photo, video, comment, or any other content, you confirm that it is your own honest opinion and your own content, that you have the right to share it, and that it does not infringe anyone's rights or contain anything unlawful, offensive, misleading, or private about someone else.

By submitting content, you give us a non-exclusive, worldwide, royalty-free, perpetual, transferable license to use, reproduce, adapt, publish, and display it in connection with Best Kept, including on our site, in our emails, and in our advertising, with credit to your first name and last initial where relevant. You are not obliged to submit anything, and you can ask us to stop using your content in new marketing by emailing hello@bestkeptco.com.

We may remove content that breaks these rules. We will not remove or threaten anyone over an honest negative review.

11. ACCEPTABLE USE OF THE SITE

Please do not use bestkeptco.com to break the law, to infringe anyone's rights, to harass anyone, to upload malicious code, to scrape or copy the site in bulk, to place fraudulent orders, to interfere with the security of the site, or to attempt unauthorized access to any part of it. We may block access or cancel orders if you do.

12. INTELLECTUAL PROPERTY

The Best Kept name, logo, site design, text, product photography, graphics, and other content on bestkeptco.com are owned by Qwiik Lab EOOD or used under license, and are protected by copyright, trademark, and other laws.

You may view and share our pages for personal, non-commercial purposes. You may not copy, reproduce, republish, sell, or use our content or branding for commercial purposes without our written permission. Any brand or trademark of a third party that appears on the site belongs to its owner.

13. LINKS AND THIRD-PARTY SERVICES

Our site uses third-party services, including Shopify for the store and checkout, payment providers, shipping carriers, and advertising and analytics tools. It may also link to third-party sites. We do not control those services or sites and we are not responsible for their content or their practices. Their own terms and privacy policies apply when you use them.

14. PRIVACY

How we collect, use, and share personal information, including the Meta Pixel and the Meta Conversions API, how long we keep data, and what rights you have, is explained in our Privacy Policy. Because we are established in the European Union, we apply the protections of the EU General Data Protection Regulation to all of our customers, including customers in the United States.

15. DISCLAIMERS

We do our honest best, but we have to be straightforward about the limits.

The site and its content are provided "as is" and "as available". To the fullest extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement in relation to the site itself. We do not promise that the site will always be available, uninterrupted, or free of errors.

This section does not take away any legal rights you have as a consumer regarding the products you buy, including the right to receive products that match their description and are of satisfactory quality, and it does not limit our Refund and Returns Policy in any way.

Some states do not allow certain disclaimers, so parts of this section may not apply to you.

16. LIMITATION OF LIABILITY

To the fullest extent permitted by law, and except where the law does not allow it, our total liability to you for any claim connected to an order or to your use of the site is limited to the amount you paid for the order in question.

We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or loss of goodwill, even if we were told such damages were possible.

Nothing in these Terms excludes or limits our liability for fraud, for willful misconduct, for death or personal injury caused by our negligence, or for anything else that cannot be excluded or limited under applicable law. Some states do not allow some of these limitations, so parts of this section may not apply to you, and in that case our liability is limited to the smallest extent permitted by law.

17. INDEMNIFICATION

You agree to indemnify and hold harmless Qwiik Lab EOOD, its directors, employees, and partners, from any claim, loss, or expense, including reasonable legal fees, arising out of your breach of these Terms, your misuse of the site, your violation of the law, or content you submit to us. This does not apply to claims about our own products, our own conduct, or anything covered by our Refund and Returns Policy.

18. HOW WE SOLVE PROBLEMS: PLEASE TALK TO US FIRST

Almost every problem gets solved in one email. Before you take any other step, please contact us at hello@bestkeptco.com with your order number and a short description of the issue. We reply within one business day, Monday to Friday, and we aim to resolve the matter within 5 business days.

This matters most for payment disputes. If you do not recognize a charge, if your parcel has not arrived, or if you are unhappy with what you received, please email us before contacting your bank or card issuer to dispute the charge. We can usually refund or replace faster than a bank dispute could ever be processed, and a dispute filed before we hear from you often freezes the order and slows down the refund we would have sent you the same week.

To be completely clear: you never give up your right to contact your bank or card issuer. Nothing in these Terms limits that right, and we will never penalize you for exercising it. We are simply asking for the chance to fix it first, and we commit to answering quickly when you give us that chance.

If we cannot resolve the matter informally, both of us agree to give the other written notice of the dispute, at hello@bestkeptco.com for us and at the email address on your order for you, and to try in good faith to settle it for 30 days before starting formal proceedings.

19. GOVERNING LAW AND WHERE CLAIMS ARE HEARD

These Terms and any contract between us are governed by the laws of the Republic of Bulgaria, where Qwiik Lab EOOD is established, without regard to conflict of law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

This choice does not take away your rights as a consumer. If you are a consumer resident in the United States, you keep the benefit of any mandatory consumer protection rules of the state where you live that cannot be set aside by agreement, including your rights under federal law and the law of your state.

Any dispute that we cannot settle under section 18 may be brought before the competent courts of Varna, Bulgaria. If you are a consumer, you may also bring your claim before the competent courts of the place where you live, including small claims court, and nothing here prevents you from doing so.

There is no mandatory arbitration and no class action waiver in these Terms. We prefer to solve problems by email.

20. TERMINATION

You can stop using the site at any time. We may suspend or end your access to the site, or close your account, if you break these Terms, if we detect fraud or abuse, or if we are required to do so by law. Sections that by their nature should survive, including sections 10, 12, 15, 16, 17, 18, and 19, remain in force after termination. Termination never affects an order you have already paid for or a refund you are already entitled to.

21. CHANGES TO THESE TERMS

We may update these Terms from time to time, for example when we change how we work, add a service, or when the law changes. The current version is always on this page with its "Last updated" date. Changes apply to orders placed after they are published, and they never reduce the rights attached to an order you already placed. If we make a significant change, we will say so clearly on the site.

22. OTHER TERMS

Severability. If a court finds any part of these Terms unenforceable, that part is removed or narrowed to the minimum extent necessary, and the rest stays in effect.

No waiver. If we do not enforce a right straight away, we do not lose it.

Entire agreement. These Terms, together with our Shipping Policy, Refund and Returns Policy, and Privacy Policy, are the whole agreement between us about your use of the site and your orders.

Assignment. You may not transfer your rights under these Terms without our consent. We may transfer ours to a successor of our business, and your rights are not reduced if we do.

Events outside our control. If a strike, natural disaster, carrier failure, customs action, war, or another event genuinely outside our control delays your order, we will tell you promptly and give you the choice between waiting or canceling for a full refund. We will never use this clause as a reason to keep your money.

Headings. Section titles are for convenience only and do not affect how these Terms are read.

Language. These Terms are written in English, and English is the governing language.

23. HOW TO REACH US

• Email: hello@bestkeptco.com
• Reply time: within one business day, Monday to Friday
• Postal address: Qwiik Lab EOOD, zh.k. Chayka, bl. 205, ap. 4, Primorski district, Varna 9005, Bulgaria
• Company ID (EIK): 208079980
• VAT: BG208079980

Best Kept is a trading name of Qwiik Lab EOOD.